Ken Edmonds
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Focus - Product Marketing to Drive New Sales  

 
  Tangible improvements in sales and sales tactics through expert application of new product marketing techniques.

  Marketing Value
Product Marketing must identify and optimise the key statements: Value statements - outlining how your products and services deliver measurable value to your customers.
Value propositions - customer proposals to sell by delivering value, displacing your competitors and avoiding price erosion.
High level business messages - that allow Sales to become the thought leaders and lead your customer into reliance and lock-in to your company.

Sorting the Tangible from the Intangible.
Focus is the key issue in Product Marketing. Experience shows that there are many attractive ways to spend time and money and it takes a very strong management regime to keep control and direct effort into only those tasks that will improve Sales.
Properly managed, Product Marketing becomes a key part of the sales force and a vital deliverer of tactical tools to your sales team.

How well is your Product Marketing budget spent?
Can you directly relate expenditure to sales?
Can you point to tangible improvement in sales or selling tactics?
Can you identify exactly how Product Marketing has made your company more competitive?

Or is it really just money allocated and spent - on good faith alone.

  Break away from traditional, intangible marketing. Make Product Marketing a key part of your sales force - contact Ken Edmonds today.

 
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