Ken Edmonds
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Focus - Business Turn Around - Restoring Profitable Trading  

 
  Getting costs and sales under control and making a real change in margins. Making it happen.

  The 'Fast' Side - Focusing on the Bottom Line
Cost Reduction and Control is commonly the only method relied on to turn a previously profitable company back into the black. The reasons for this are obvious - it's the fastest and easiest group of numbers to control and make significant changes to.
That said, it takes experience and real understanding of how a business operates to know:
- Which cost reductions will make the company healthy.
- Which cost reductions will damage your company beyond repair.
- Which cost reductions will not make a material difference and are effectively only distractions at this time.

The 'Slower' Side - Focusing on the Top Line
Improving Sales Performance is often, but not always, slower in changing the bottom line than reducing costs. This is a factor of how quickly the Sales force can close and deliver new sales. Real experience is needed to determine:
- How to make a significant change in both attitude and performance in Sales.
- How to judge the value of Sales forecasts.
- How to relate Sales planning to the future cashflow of the company and what to represent to the Board.

  Drive through the uncertainty. Take back control of your company and restore profitable trading - contact Ken Edmonds today.

 
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